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Generally in life, if you work hard and sensibly you will reap the harvest of your labour. This is true in business, and especially true of entrepreneurship. The public may look to the success stories of the 'Dragons Den' panel （BBC business reality show） and perceive these entrepreneurs as being lucky, or having some business flair denied to the rest of us. The reality is usually far more mundane and tedious. These stars of the business world have all succeeded through careful planning, hard work and perseverance. And more than one extremely wealthy self-made businessperson has failed miserably.
Causes of failure
Unfortunately, nothing in life is ever a definite given, and businesses often fail. Entrepreneurs are often cited as examples of people who make bad business managers. It is the process of starting a business from an idea that gets them excited. Often, the mundane execution of routine tasks gets neglected or handled badly. And this lack of understanding amongst entrepreneurs has caused many a failure over the years. Telecoms millionaire Peter Jones for example went bankrupt and lost everything. He slept in his business unit until he devised his comeback plan. He made a relatively common mistake that many businesses make when they start out. In his case he relied too heavily on one supplier. Some firms manage to get away with it for a while, others, like Jones' didn't. The point is that the man was not born with a preordained right to become immensely wealthy. He made it, lost it all and learned from his mistakes the hard way. He is a now lot more careful. And a lot more wealthy due to his stubborn perseverance.
Put your situation into perspective
Failure is a relative term. Peter Jones interprets his early business failure as feedback. We could learn much from the likes of Jones. Entrepreneurs should also take some pride in the fact that even if their start-up does fail; at least they attempted to become successful. It isn't everyone that actually goes out and forms their own business in the hope of improving their life. That fact alone puts them above most of the population in terms of business achievements. No businessman has a blemish-free career. How a person deals with a failure is what truly distinguishes them from their peers, and unfortunately, this is a lesson that can only be learned through experience.
在生活中，一般来说，如果你努力并聪明地工作，你将会收割你劳动的丰收成果。这种说法在商业中，由其是在创业中是真实的。公众们可以看到"龙穴"（BBC商业写实节目）里面的成功故事，同时感觉这些企业家们很幸运，或者有一些我们其他人没有的商业眼光。实际情况是，通常情况下，这是十分普通和乏味的一件事。这些商界明星都是通过仔细的计划，努力工作和坚持不懈的精神来获得成功的。并且除了极端富有的财富外，靠自己努力成功的商业人士们也经历过痛苦的失败。
失败的原因
很遗憾，在生活中没有任何事情是一成不变的，生意经�；崾О堋Ｆ笠导颐蔷１灰米魑簧凭聿频姆独�。从一个想法到真正开始经营一个生意的过程使得他们兴奋。通常，对于惯常程序任务平平无奇的执行被忽视或者被槽糕的操作。同时，多年来，企业家们对该问题缺乏的理解已经导致了很多的失败。以电信业的百万富翁Peter Jones为例，他曾经破产并失去了一切。他在他的经营单位里面睡觉直到他想出了他的复兴计划。他曾犯下一个相对较普遍的错误，这一错误是在许多生意刚开始时经常犯的错误。在他的这一实例中，他非常依赖于一个供应商。一些公司在一定时间内设法规避了这一错误，其他的公司，如Jone的公司，没能做到。问题是人类不是天生就注定去做正确的事，然后就变得非常富有的。他破产了，失去了全部，然后从他的错误中吃一堑长一智。现在他更加谨慎，然后由于他顽固的，坚持不懈的努力，最终更多的财富向他涌来。
将你置于有希望的环境中
失败时一个相对的概念。Peter Jones 将他早期的生意失败解读为反馈信息。我们能从Jones这类人中学到很多东西。即便他们的启动活动确实失败了，创业者们也应该感到骄傲；至少他们尝试去实现成功。并不是每个人都会确实的工作岗位上走出来，成立他们自己的公司以希望改善他们的生活。从商业成就上讲，这本身就使得那些人高于大部分普通人。没有一个商业人士有一个完美无瑕的事业生涯。一个人怎样面对失败是将其同其同事区别开的一个重要指标。不幸的是，这堂课只能通过经验来学会。
